AE 12 Autoparts

Client: AE12 AutoParts
Website: ae12autoparts.com

Project Overview

AE12 AutoParts is an e-commerce brand specializing in screen protectors and related accessories for two-wheelers and four-wheelers. They offer product lines for popular scooter / bike models (e.g. Ather, Bajaj, etc.), cars (luxury & regular), and also for auto accessories brands like Ola. The site aims to give vehicle owners an easy way to protect their screens (dashboard/display, windshield, etc.) with quality screen guards at competitive pricing. ae12autoparts.com

Key Features & Brand Identity

• Wide Product Range:
  Products include screen guards for a variety of vehicles — two-wheelers and four-wheelers — spanning multiple brands and models. ae12autoparts.com

• Promotions & Pricing Clarity:
  Discounts are prominently displayed, with original vs discounted prices, making deals clear to visitors. For example: “Audi A4 [2021-Running] Screen Guard” at a heavily reduced price. ae12autoparts.com

• Smooth Navigation & Categorization:
  Clear categories: Two-wheelers screen protectors, Four-wheelers screen protectors, Ola accessories etc. Search, wishlist, compare, and cart features are visible. ae12autoparts.com

• Customer Support & Trust Signals:
  24-hour support listed, contact phone number in header. Office address prominently displayed (Mumbai location) to establish credibility. Payment logos and social media links are shown. ae12autoparts.com

• Responsive & Visual Display:
  Clean product images, quick view options, “Add to cart” buttons, discount badges make it visually engaging. ae12autoparts.com

My Role & Contributions

When designing and developing the AE12 AutoParts site, my responsibilities included:

• Defining the information architecture, i.e. categories and product filters, so users can find the correct accessory or screen guard easily by vehicle type or model.

• Implementing an e-commerce setup with core features: inventory display, add-to-cart, wishlist, price comparisons, promotions, and discount displays.

• Ensuring UI / UX design is clean, intuitive, mobile-friendly, and gives priority to conversion-oriented elements (discounts, strong visuals, easy checkout).

• Integrating trust-building elements: office address, support contact, payment method icons, visible social media links.

• Optimizing product listing pages so that discounted products and deals are easy to spot, encourage clickthrough.

Outcomes & Impact

• Improved user clarity: Visitors can quickly identify the correct category (two-wheeler vs car) and product brand/model.

• Enhanced conversion potential due to prominent discount displays and “Buy Now / Add to Cart” flow.

• Increased trust & credibility for the brand thanks to transparency of address, support, and visuals.

• A modern, responsive web store that supports growth in product catalog and reflects a professional auto accessories brand.